Who is this course for?

• A struggling or stable freelancer.
• Anyone with interest in writing, but not sure where to start from.
• Experts looking for a career as copywriters/content writers/technical writers.

What is Content Writing?

The ability to write and express your thoughts, feelings, and emotions is not an easy task, whether on a personal or a corporate level. Companies need it all the time, and so do we all as individuals. But what words we often use have a deep impact on how we try to convey our messages.

And that’s the purpose of content writing. Quality content, whether published online or offline, is NOT considered the king, it IS the KING. Thoughtful, provocative, helpful, educative and informative content is what people tend to read and enjoy.

Content writing is a form of writing specifically that serves the purpose of using right words to convey your meaning to the right audience. This course teaches you everything and then some so that you can craft the right words, at the right time, for the right audience!

Course Outline:

The following is the course outline:

1. Introduction to Content Writing
   1. What is content writing?
   2. What are other forms of writing?
   3. What is a career in writing?
      1. Full-Time Job
      2. Blogging
      3. Freelancing
      4. Difference between writing for the web vs. offline writing
      5. Skills required to start content writing
         
2. Difference between copywriting, content writing, and content marketing
3. Social Media copywriting
   1. Writing for Linkedin
   2. Writing for Twitter
   3. Writing for Facebook
   4. Writing for Instagram
4. Understanding the writing process
   1. Brainstorming
   2. The AIDA model
   3. The six traits of writing
   4. Finalizing a niche in writing
   5. Write your first draft
   6. Connecting with your readers
5. Search Engine Optimization
   1. Keyword research
   2. Keyword optimization
   3. Understanding the basic principles of SEO
   4. Free tools to help you find the right keywords
      1. Answer the public
      2. Uber suggest
6. Content Tools
   1. Jasper – AI-based writing tool
   2. SurferSEO – AI-based writing tool
   3. Hemingway – Remove adverbs, passive voice, improve writing
   4. Copyscape – Check content plagiarism
   5. ChatGPT
      1. Understanding the prompts
      2. Using the content to edit, proofread and update
7. Freelancing
   1. Introduction to freelance marketplaces
   2. What is freelancing?
   3. Setting up profiles
   4. Sending proposals
   5. Setting up Gigs on Fiverr
8. Writing Headlines
   1. How to write compelling headlines
   2. Describe benefits, not features
   3. Defining headlines, body and Call to Action
9. Writing compelling blog posts
   1. Structure of a blog post
   2. Ideal word length
   3. Understanding the purpose of a blog post
   4. What is blogging?
   5. Understanding blogs
   6. Is blogging dead?
10. Rewrite an article/Blog
    1. Remove plagiarism while rewriting
    2. How to rewrite?
11. Exploring writing style
    1. The different styles of writing
12. Introduction to book writing
    1. Understanding the process of writing
    2. Amazon Kindle writing, the LARGEST bookstore
13. Role of English Language and Grammar
    1. Short sentences
    2. Short paragraphs
    3. Less passive voice, more active voice
14. Revisions
    1. Why revisions are important?
15.  Common Mistakes to avoid