Digital Marketing

Overview
Curriculum
Instructor
Reviews

Course Overview

Overview of the digital advertising landscape and its benefits.Under standing of the different types of digital advertising and their objectives.
Detailed understanding of Facebook Ads and Google Ads, including creating campaigns and analyzing performance.
Experience setting up Facebook Ads and Google Ads accounts
Knowledge of retargeting strategies for Facebook Ads and Google Ads
Introduction to Snapchat and TikTok Ads, including ad formats and targeting options
Experience creating a Snapchat or TikTok Ad
Practical experience in creating effective ad campaigns and optimizing their performance
Strong foundation in digital advertising for a wide range of marketing roles.

Learning Outcomes

A comprehensive understanding of the digital advertising landscape and its benefits
Knowledge of the various types of digital advertising and how they can be used for different objectives
A detailed understanding of Facebook Ads and Google Ads, including how to create effective campaigns and analyze their performance

Experience setting up Facebook Ads and Google Ads accounts, creating campaigns, and optimizing ad performance
Knowledge of retargeting strategies for Facebook Ads and Google Ads

An overview of Snapchat and TikTok Ads and their ad formats and targeting options
Experience creating a Snapchat or TikTok Ad and applying best practices for creating effective ads

Overall, students will gain a strong foundation in digital advertising, with a focus on the two most popular platforms,

Facebook Ads and Google Ads. They will also gain an understanding of the importance of retargeting strategies and have an introduction to Snapchat and TikTok Ads.
The course assignments are designed to provide practical experience in creating effective ad campaigns and optimizing their performance. Students will leave the course with a set of skills and knowledge that will be useful in a wide range of digital marketing roles

Course Outline

Click here to view the complete course outline.Please note: At the end of the course, you will receive an E-certificate. For more details, please visit the Policies section.

Muhammad Waleed

M.Waleed Abrar is an experienced Digital Marketing professional with a passion for helping businesses succeed in the online world. After completing his MBA in Marketing from LSE in 2017, Waleed joined Ibex as a Marketing Analyst. There, he was responsible for managing both local and international clients, gaining invaluable experience in the industry. In 2019, Waleed moved to Shopistan as an Online Marketing Manager, where he had the opportunity to work with some of the biggest local clients, including Raja Sahab, Kitchen Cuisine, Maria B, Insignia, Style, Chaseup Fashion, Instaprint, and more. During his time there, he helped these businesses achieve great success through his expertise in digital marketing strategies. In 2020, Waleed decided to start his own digital marketing agency by name “Think Digital”, where he currently manages more than 20 brands locally and 5 brands internationally. His agency offers a range of services, including social media marketing, search engine optimization, email marketing, and more. Waleed has extensive knowledge and expertise in digital marketing, with certifications from both Google and Facebook. He holds Google certifications for Search, Display, and YouTube, as well as a Facebook Blueprint certification. With over 7 years of experience in Facebook and Google Ads, Waleed has helped numerous businesses achieve their goals and grow their online presence. Today, Waleed is excited to share his knowledge and experience with others through his online classes in Digital Marketing. Whether you're a business owner looking to expand your online reach or a marketing professional looking to enhance your skills, Waleed has the expertise to help you succeed

Instructor Muhammad Waleed

Duration 6 weeks

Enrolled 50 students

Language English & Urdu